Lamborghini Gallardo Spyder World Tour

Lamborghini Gallardo Spyder World Tour

Customer: Automobili Lamborghini

Contract: Pre launch programme for Lamborghini Gallardo Spyder

D.O.T managed the logistics for a pre launch programme of events for the new Lamborghini Gallardo Spyder. The programme demanded the highest levels of confidentiality as the new supercar had yet to be seen in its finished form by the general public.

D.O.T, handled the complex logistics of moving the car and associated stage set from location to location, and liaised with the event management company, RSM, as well as the venues to ensure everything would go as planned prior to the car arriving in each country.

The tour involved over 17 destinations, and included an “east to west coast tour” of the USA. As a result of this successful programme, D.O.T continues to move Gallardo Spyders from dealership to dealership globally, assisting Lamborghini with their sales activities for this new model.

Manfred Fitzgerald, Marketing Director for Automobili Lamborghini comments, “The programme was a huge success for the company, and we are grateful to D.O.T for all their efforts in ensuring the car was delivered on time for all events. The pre delivery details provided to us were excellent and overall project management was perfect”.